Paul Smith started his iconic clothing brand in 1970 and added Paul Smith Junior in 2010. Paul Smith is a designer who understands fashion-forward families. As with the adult collection, the Junior collection is playful and quirky and combines cool, smart designs with whimsical prints and retro designs. Our Paul Smith Junior baby edit features the very best of Paul Smith from fabulously fun printed t-shirts, to smart jeans and shorts, as well as babygrows and baby nests in iconic prints. Inject instant personality into your little one’s wardrobe with our carefully selected pieces from Paul Smith Junior.